What is sales enablement and why it’s important?

What is sales enablement and why it’s important?

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Date/Time
Date(s) - 23/03/2021
7:00 pm - 8:30 pm

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As part of the 2021 JCI Sheffield leadership learning program, we warmly welcome Jon Covey to talk to us about the process of sales enablement.
Most businesses can win a prospect’s business when they get a meeting – however, there’s a problem. Getting the prospect’s attention and booking the appointment is the challenge.
Sales enablement is about accelerating this, improving it, and making things more efficient. Any business wanting to compete in today’s marketplace must understand the importance of aligning marketing with sales.
When you have access to the right information, tools, and content, you can effortlessly get your prospects attention and book more meetings.
In this workshop, Jon will show you how to get clarity over your Ideal Customer Profile, create attention-grabbing messages and develop a sales engagement cycle that turns cold suspects (those who don’t know you) into hot prospects (those wanting to work with you) so you can book more meetings.
[This session is being run as part of the JCI UK Training Tuesday program – JCI members across the country and indeed internationally are welcome, as our non members].
HOW TO ACCESS THE WORKSHOP
Once registered you will need to log in to your eventbrite account to access the zoom link for this session.
COST
* This workshop is available to JCI members as part of their membership.
* £15 Non member ticket
About Jon:Jon Covey is the go-to expert for sales, marketing and business strategy, a pro at taking truly ambitious high achievers to the most exceptional levels of success.